Natural luxury goes exploring! This journey starts by eliminating harsh & harmful chemicals and offers a rich luscious lather that gently bathes the scalp and hair to prevent over-cleansing and drying. The Pure Shampoo is the first sulfate free product that has converted the sustaining power of nature into a salon quality hair bathe. This revitalizing shampoo properly washes the hair with Kalahari Watermelon seed oil which naturally dissolves sebum & product build-up. The ultra lush array of nutrient-rich Black seed oil along with the hydrating benefits of Marula, Africa’s “Miracle oil” and the moisture boosting properties of Murumuru Butter are just part of what makes washing your hair the ultimate pampering experience.